Inspiration Corridor

Personalized digital window shopping

by KLEPIERRE

See the full experience

The Story

Klépierre, a European specialist in shopping center properties, wanted to give customers a unique and personal shopping experience. Its team partnered with DigitasLBi to create the Inspiration Corridor: a personalized window shopping experience to advertise multiple brands available in its shopping centers simultaneously. As customers enter, body-scanning technology identifies the customer and generates a selection of recommended products based on real-time inventory. The curated selection is displayed on the walls, and customers can walk through the corridor and tap items they would like to add to their personal shopping list. After they finish in the corridor, their selection is synced with the Klépierre mobile app, which geo-locates the products on their shopping list within the mall.

  • Inspiration Corridor
  • Inspiration Corridor

When shoppers enter the Corridor, an infrared Kinect camera collects data through a ten-second scan of their outfits. As the customers tap the recommended items that they like, the product selection is updated. After shoppers are finished, the Klépierre mobile app uses Apple iBeacon to pull up a floor plan of the mall to locate the selected items, which customers can purchase at selected stores.

The Technology

Technologies
Geo APIs
Technologies
Video

The Results

Launch date: April 12, 2014

The experience generated 150 press clippings.

160K

Views of the demo video

The Team

DigitasLBi France
  • Vincent Druguet, Deputy General Manager - Chief marketing & innovation manager
  • Patrick Dacquin, Creative Director
  • Julien Terraz, Creative Technologist

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