An interactive kids' story that lets you defeat a monster with your mobile.
by ING DIRECT SPAIN
Every Christmas, ING DIRECT helps raise funds for UNICEF educational programs. This year, we created "The monster that wouldn't let children go to school", an interactive short video found on our website. It tells the story of a monster that travelled around the world stopping children from going to school and there was only one person who could defeat him: you. And you only needed one thing to do it: your mobile.
Launch date: December 17, 2012
We wanted people to contribute to a good cause through a different, appealing and visually powerful digital experience. The campaign was extremely successful worldwide on various social networks, hundreds of thousands of people visited the website and, in a little over a month, €197,000 was raised for UNICEF. Thanks to these virtual donations, many children will be able to attend school in real life.
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- Diego Gonzalez, Creative Director
- Sara Moreno, Art Director
- Sonia de Pedro, Copywriter