US Open Sessions
Turning tennis data into tunes, in real time
Since 1992, the United States Tennis Association has teamed with IBM to develop tech platforms to entertain and help increase fan engagement, creating data visualizations from match analytics. This year, IBM wanted to do something a bit different. It worked with musician James Murphy to create the US Open Sessions, songs created from match data in real time using a unique algorithm. The tracks, which are available on the campaign’s website, are accompanied by animated graphics.
Launch date: August 25, 2014
After the tournament, Murphy released 14 original tracks remixed from his favorite matches. All in all, the campaign generated more than 833K YouTube views and 1M impressions on the US Open Sessions site and SoundCloud. Many major media outlets covered the campaign, including Pitchfork, Vice, Rolling Stone, Stereogum, The New York Times and Gizmodo.
Hours of tennis turned into 400+ hours of music
Original soundscapes for the album