Top 10 YouTube Ads People Watched in Singapore, H2 2017
From smartphones, to mini movies and vivid graphics, the Leaderboard reflects the eclectic mix of ads on YouTube and the creative use of content by advertisers to win attention and drive action. A few notable themes are:
Gadgets galore: Singapore’s Year-in-Search 2017 revealed that the city-state is a nation of techies, with the iPhone 8 and iPhone X earning top spots. Singaporeans also showed their love for smartphones through the ads they watched.
Star power: Apple’s iPhone 7 ad stars Dwayne Johnson doing a series of funny stunts. But sometimes global stars are not quite the right fit, with local social influencer, Aarika Lee, featured in two winning ads.
Cinematic ads: Singapore Airlines' unconventional flight safety video is a beautiful film, while LEGO and Nutella created bite-sized movies with engaging storylines.
iPhone 7 — The Rock x Siri Dominate the Day — Apple
McDelivery – Anytime, Anywhere
Royal Caribbean #RCIFAMILYFIRST
New In-flight Safety Video | Singapore Airlines
Nutella Christmas Tales | The Enchanted Little Tree
Samsung Galaxy Note8: Official Introduction
The Breakout Bunch - LEGO City - Mini Movie
The perfect Summer day – LEGO Friends - Mini Movie
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What is the YouTube Ads Leaderboard?
The YouTube Ads Leaderboard showcases the most creative ads that people choose to watch each month. Ads are determined by an algorithm that factors in paid views, organic views and audience retention (how much of a video people watched).