Top 10 YouTube Ads People Watched in Malaysia, H1 2017
Consumer attention span might be decreasing, but for the first half of 2017, Malaysians were most engaged with long-form ads with nine out of ten videos going well beyond the traditional 30-seconds TV ad duration. This format, along with increasing cinematic quality, allows brands to tell compelling stories that resonate deeply with viewers.
Iklan Raya TNB 2017 - Dugaan Raya Aida - #DugaanRayaViews in January - June 20171,912,373
Chinese New Year 2017Views in January - June 201798,352
KFC Kaki Unite: Finger LickerViews in January - June 20171,362,448
Samsung Pay: Secure TransactionViews in January - June 2017737,722
莫忘初衷 – A Chinese New Year 2017 short film by MyEGViews in January - June 2017273,075
Episod 1 - Kenali pembekal McDonald’s MalaysiaViews in January - June 2017238,937
Love-Struck : Episode 2Views in January - June 2017194,636
Wildan ADEK - Oh, Seronoknya Wildan ADEK by Omar & HanaViews in January - June 2017135,359
OPPO R9s - Full version TVCViews in January - June 2017127,286
2017 Honda BR-V – Versatile For All (TVC)Views in January - June 2017109,496
What is the YouTube Ads Leaderboard?
The YouTube Ads Leaderboard showcases the most creative ads that people choose to watch each month. Ads are determined by an algorithm that factors in paid views, organic views and audience retention (how much of a video people watched).