The YouTube Cannes to Cannes Ads Leaderboard is a list of the top 10 most popular video ads globally from March 2016 to April 2017. The ranking is determined using some of YouTube's strongest signals of viewer choice–including factors like watch time, views, and mix of paid/organic views.

  1. #1

    Nike Football Presents: The Switch ft. Cristiano Ronaldo, Harry Kane, Anthony Martial & More

    Views in March 1, 2016 - April 30, 2017
    63,112,958
  2. #10

    2017 Kia Niro | “Hero’s Journey” Starring Melissa McCarthy

    Views in March 1, 2016 - April 30, 2017
    25,358,232
  3. #2

    Knorr #LoveAtFirstTaste

    Views in March 1, 2016 - April 30, 2017
    60,571,477
  4. #3

    Clash of Clans: Hog Rider 360°

    Views in March 1, 2016 - April 30, 2017
    48,168,523
  5. #4

    Best Day Of My Life | Shell #makethefuture

    Views in March 1, 2016 - April 30, 2017
    48,164,015
  6. #5

    How to Use a Raw Egg to Determine if Your Mattress is Awful - #PURPLE

    Views in March 1, 2016 - April 30, 2017
    42,520,605
  7. #6

    This is a phone.

    Views in March 1, 2016 - April 30, 2017
    40,912,096
  8. #7

    The Unexpected John Cena Prank | Hidden Camera

    Views in March 1, 2016 - April 30, 2017
    33,069,917
  9. #8

    Budweiser 2017 Super Bowl Commercial | “Born The Hard Way”

    Views in March 1, 2016 - April 30, 2017
    28,312,008
  10. #9

    A Better Super Bowl | NFL Hyundai Super Bowl LI

    Views in March 1, 2016 - April 30, 2017
    26,017,421