YouTube Ads Leaderboard: Spikes '16 to Spikes '17
Spikes Asia is a time for celebrating the creativity of brands and agencies across the region. This list shines a spotlight on the Top 10 ads on YouTube in Asia-Pacific that were so compelling, consumers chose to watch them -- sometimes millions of times -- during the past year.
"Storytelling, not selling" is a key theme that binds all these ads together. Like Vinamilk (#1), Asia-Pacific brands know that people come to YouTube to be entertained or informed, and not to be given the “hard sell”. All the ads on the list tackle this in different ways, with a diverse range of styles and lengths. With ads ranging from forty-six seconds to over three minutes long, this list shows that as long as brands have a great story to tell, audiences will choose to watch them no matter how long or short they may be.
"Bí quyết nuôi con phát triển toàn diện" – Phiên bản “Vợ Người Ta”Views in 1st July 2016 - 31st August 201783,079,826
Official MV : MAKE IT HAPPEN | ญาญ่า feat DABOYWAY by Maybelline ThailandViews in 1st July 2016 - 31st August 20178,040,482
LG Astronaut Brand TVC Ad Film - 20 Years Anniversary & Mother's Day Story Video - Life Is Good 2017Views in 1st July 2016 - 31st August 201766,829,637
Vũ Điệu Diệt Khuẩn - Phiên bản nhí "Bống Bống Bang BangViews in 1st July 2016 - 31st August 201733,557,334
Vũ Điệu Diệt Khuẩn - Phiên bản nhí "Bống Bống Bang BangViews in 1st July 2016 - 31st August 201718,352,072
[NHẠC TẾT 2017] Nhẹ Nhàng Đón Xuân - Minh Hằng & Hương GiangViews in 1st July 2016 - 31st August 201716,141,825
Nhạc Tết Khai Xuân Đón Lộc 2017 – Đông Nhi & IsaacViews in 1st July 2016 - 31st August 201715,483,584
New Cadbury 5 Star with Extra Caramel - Vacation AdViews in 1st July 2016 - 31st August 201711,010,443
ปาฏิหาริย์เปลี่ยนชีวิตสาวติ่ง จากผมสั้นเป็นผมยาวViews in 1st July 2016 - 31st August 20179,456,735
마지막 1초Views in 1st July 2016 - 31st August 20178,056,291
Other key themes from the leaderboard include:
A catchy tune: Asia-Pacific brands know that ads lose their power if they are muted. All of the ads on this list feature music to keep the story moving and viewers interested. 6 out of 10 ads go one step further by creating bespoke music videos to engage with their audiences. With 95% of YouTube ads being audible, it means Asia-Pacific brands can place their ads on YouTube confident that their message will be heard.
Know your audience: Just because YouTube is a new medium, it does not mean that old advertising techniques do not apply. Knowing your audience is the foundation to creating ads that people choose to watch, regardless of whether this is offline or online. In this list, we see 6 out of 10 brands use celebrities in their ads to help capture their intended audience on YouTube.
What is the YouTube Ads Leaderboard?
The YouTube Ads Leaderboard showcases the most creative ads that people choose to watch each month. Ads are determined by an algorithm that factors in paid views, organic views and audience retention (how much of a video people watched).