This month’s Leaderboard shows that telling great stories rather than pushing products pays off on YouTube. The brands on the list tackle this challenge with different styles and lengths: from celebrating cultural moments such as LG India’s tribute to Mother’s Day, to reimagining a classic love story in Samsung Vietnam’s short film for Galaxy A 2017 to creating an innovative rap to fuel Flipkart India’s Big 10 Sale competition. What they’ve all realised is that people will choose to watch their ads if they have a great story to tell.

  1. #1

    LG Astronaut Brand TVC Ad Film - 20 Years Anniversary & Mother's Day Story Video - Life Is Good 2017

    Views in 1st May - 31st May 2017
    26,146,518
  2. #10

    โฟร์โมสต์ โอเมก้า แอนิเมชัน 360 องศา ตอนที่ 2 “ตามติดขาซิ่งใต้ทะเล“ Ι Foremost Omega

    Views in 1st May - 31st May 2017
    719,935
  3. #2

    Galaxy A 2017 | Phim ngắn "Còn nơi đó chờ em" (Official)

    Views in 1st May - 31st May 2017
    6,644,871
  4. #3

    새 사람이 될거야

    Views in 1st May - 31st May 2017
    2,877,907
  5. #4

    いろいろおかしい 佐藤二朗が実況する菅田将暉の家牛全力テイクアウト

    Views in 1st May - 31st May 2017
    2,145,956
  6. #5

    Spot the offers in the #FlipkartBig10SneakPeek. Win an iPad & vouchers

    Views in 1st May - 31st May 2017
    1,798,149
  7. #6

    [드래곤 플라이트] 시즌6 TVCF Full Ver.

    Views in 1st May - 31st May 2017
    1,502,512
  8. #7

    Chonkpur Cheetahs – Dhyani’s Birthday gift

    Views in 1st May - 31st May 2017
    1,478,430
  9. #8

    Eversense: พรหมลิขิต หรือ RiAeDo

    Views in 1st May - 31st May 2017
    1,486,921
  10. #9

    배스킨라빈스, 디저트는 8콘! 더블주니어, 더블레귤러 (30", 유승호, 차은우)

    Views in 1st May - 31st May 2017
    1,330,530