The YouTube Ads People Chose in APAC in June 2017
This month's leaderboard demonstrates the power of online series to generate sustained engagement in a way that would be hard repeat with other forms of video advertising. Unilever collaborated with well known YouTubers in Indonesia to create a special Ramadan campaign featuring episodic content that encouraged them to re-engage and deepen their relationship with the brand. Likewise, Panasonic — who appear an impressive three times in this month’s list — first created a bubbly musical collaboration with “Perfume” (#5) then reenacted it using famous sports icons (#2) to reach an even larger audience.
1001 Inspirasi Ramadhan - Jelang Buka: Episode 1 - Aku Tinggal Sama Mama?Views in 1st June - 31st June 20174,122,429
サントリー天然水『水の山行ってきた 奥大山』篇 60秒 サントリー CMViews in 1st June - 31st June 20171,712,407
AWA DANCE by Team PanasonicViews in 1st June - 31st June 20174,013,925
1001 Inspirasi Ramadhan - Jelang Buka: Episode 2 - KangenViews in 1st June - 31st June 20173,819,910
BƯỚC CHÂN CỔ TÍCH (Official MV) | Isaac ft. Gia Khiêm ft. Bảo AnViews in 1st June - 31st June 20173,739,085
[MV] Perfume「Everyday」-AWA DANCE edit-Views in 1st June - 31st June 20172,686,732
The Intelligent Phone (#TheIntelligentPhones) | Panasonic Smart PhonesViews in 1st June - 31st June 20172,476,404
“PS4” presents 特別動画「止まらない山田孝之の妄想 ～大画面でドラクエXI～」Views in 1st June - 31st June 20172,458,753
Iklan Raya TNB 2017 - Dugaan Raya Aida - #DugaanRayaViews in 1st June - 31st June 20171,967,200
「平野美宇がカフェで卓球するとこうなる」篇Views in 1st June - 31st June 20171,885,710
What is the YouTube Ads Leaderboard?
The YouTube Ads Leaderboard showcases the most creative ads that people choose to watch each month. Ads are determined by an algorithm that factors in paid views, organic views and audience retention (how much of a video people watched).