Top 10 YouTube Ads People Watched in APAC, January 2018
The No.1 most-viewed ad for January combines the star power of a Japanese celebrity with breathtaking in-game action and sound effects from a top-selling game title. The result? A compelling 60-second spot full of sound, action and comedy to delight fans.
In second place is a 12-minute coming-of-age micro-movie, complete with orchestral soundtrack, which celebrates the values of family, love and companionship. Rounding up the top three is another 60-second ad from the long-running Santaro series featuring heroes from popular Japanese fairy tales.
What these all have in common is a fresh and unique approach to creative storytelling that takes full advantage of YouTube’s lean-in, sound-on video viewing experience.
“PS4”「山田、全力のモンハンワールドごっこ」篇Views in 1st Jan - 31st Jan 20187,322,049
[Trailer] Sơn Tùng M-TP lồng tiếng độc quyền trang phục Murad M-TP Thần Tượng Học ĐườngViews in 1st Jan - 31st Jan 2018901,946
LEXUS 最新感動微電影〈扳手〉竇智孔王滿嬌 深情鉅獻Views in 1st Jan - 31st Jan 20184,168,851
TVCM │ au「笑おう」篇Views in 1st Jan - 31st Jan 20183,017,712
Nonton Cuplikan Film Dilan 1990 – Tayang 25 Januari 2018Views in 1st Jan - 31st Jan 20182,956,467
舒潔VIVA廚房紙巾 【一秒順媳．后傳】Views in 1st Jan - 31st Jan 20182,031,150
マリオ＋ラビッツ キングダムバトル TVCMViews in 1st Jan - 31st Jan 20181,799,096
“PS4”「モンハンワールド 山田からのお年玉」篇Views in 1st Jan - 31st Jan 20181,454,522
[GUNNY MOBI] - BAO GIỜ CÓ BỒ?Views in 1st Jan - 31st Jan 20181,182,320
Reliance Fresh | #FullPaisaVasoolSale | 24th - 28th JanViews in 1st Jan - 31st Jan 20181,050,201
What is the YouTube Ads Leaderboard?
The YouTube Ads Leaderboard showcases the most creative ads that people choose to watch each month. Ads are determined by an algorithm that factors in paid views, organic views and audience retention (how much of a video people watched).