Top 10 YouTube Ads People Watched in APAC, December 2017
Creative storytelling at its best shines through again in our December leaderboard. Looking at the top 3 ads, what stood out were:
Ads with a twist: Whoever thought bathroom appliances could be made to look so cool? Well, Kerovit can. The Indian bathware brand combined the groovy moves of a Bollywood actress set to a bass-heavy soundtrack to top our leaderboard. In our third-most viewed ad, a Korean gaming company found a fresh spin to the way celebrity endorsement ads were being shot -- and fans loved it.
Ads of varying lengths: 30 seconds, 60 seconds, 240 seconds -- they all work, which proves that if your creative storytelling spin is fresh, fun and unique, people will watch and stay engaged.
Ads leveraging full sight and sound: In all three ads, music plays such an integral part of the storytelling. Don't forget to pair your creative with a compelling soundtrack for the best effect.
Kerovit New Brand Film, Featuring Anushka Sharma - #KerovitIsFreedomViews in 1st Dec - 31st Dec 20173,816,644
Honda PCX – Book Now!Views in 1st Dec - 31st Dec 2017839,316
클래시 로얄 일본 애니메이션 광고 [카드에 마음을 담아!] 편Views in 1st Dec - 31st Dec 20173,419,777
[검은사막 X 오연서] Episode 1. '신규캐릭터 란' 편Views in 1st Dec - 31st Dec 20172,747,537
【ŠKODA x 抖肩兄弟 “聰明的 就懂” MV全球首播！】Views in 1st Dec - 31st Dec 20172,602,340
安全装備 みんなの安全安心プロジェクト 「安全安心ドライビングスクール 俺様教官 篇」 ダイハツ公式Views in 1st Dec - 31st Dec 20172,293,364
クラロワTVCM「きみの想いを、カードにこめろ」篇（30秒）Views in 1st Dec - 31st Dec 20171,220,514
“PS4”「モンハンワールド 山田からのお年玉」篇Views in 1st Dec - 31st Dec 20171,071,864
Bharti Singhs' wedding Shopping at Big BazaarViews in 1st Dec - 31st Dec 2017996,086
[야생의 땅: 듀랑고] 사전예약 TVC - 워프스토리 1편Views in 1st Dec - 31st Dec 2017878,516
What is the YouTube Ads Leaderboard?
The YouTube Ads Leaderboard showcases the most creative ads that people choose to watch each month. Ads are determined by an algorithm that factors in paid views, organic views and audience retention (how much of a video people watched).