Data Tool

APAC Financial Dashboard – A Look Back at Recent Trends

APAC consumers turn to the web to open checking accounts, make investments decisions, and research mortgage options. They use whatever device is at hand and they do it in intent-driven moments throughout the day. The Google data in this dashboard is updated each quarter and provides a glimpse into the new path to purchase. Discover trends across the finance category so you can plan for the season ahead.

APAC Financial Dashboard

Share of Brand Searches

In

Source: Google Search Data, 2016, APAC

Share of Search Volume

In

Source: Google Search Data, 2016, APAC

Mobile Search Volume Across Categories

Source: Google Mobile Search Data, 2016, APAC

Top 10 Comparison Sites

Index
Queries
% Change
YoY

Source: Google Search Data, 2016, APAC, queries containing comparison site brand signals (Roman characters only)

Top 10 Questions Asked Via Smartphones

Source: Google Mobile Search Data, 2016, APAC, english queries containing question (who, what, when, where, how, why) signals.

Want to dive deeper into the data? Please contact your Google team.