Data Tool

APAC Travel Dashboard – A Look Back at Recent Trends

Wherever travelers go, they're online. Whether planning a trip, navigating a new city, or sharing vacation memories, they turn to the web, using whatever device is at hand. This has completely reshaped the path to purchase, creating many moments of intent. The Google data in this dashboard, updated each quarter, provides a glimpse into these moments. Discover trends across the air and hotel categories so you can plan for the season ahead.

APAC Travel Dashboard

Select View:

Where were people traveling to?

People from
are searching flights to:

Bubble size represents relative volume. Google Search Data, July--September 2015, APAC, top ten destination countries by volume.
China has been excluded from the analysis above as the data for the period considered was not representative of market demand.

Where were people coming from?

People visiting
are searching flights from:

Bubble size represents relative volume. Google Search Data, July--September 2015, APAC, top ten origin countries by volume.
China has been excluded from the analysis above as the data for the period considered was not representative of market demand.

The most popular air itinerary in APAC was Bangkok to Hong Kong, up 38% YoY.

Top 5 Itineraries (by city of origin and air destination)

Index
Queries
% Change
YoY

Google Search Data, July--September 2015, APAC-origin and destination cities only.

Top 10 Air Brands in Search

Index
Queries
% Change
YoY

Source: Google Search Data, July--September 2015, APAC, queries containing a brand signal.

Top 10 Travel-Related Questions

Index
Queries
% Change
YoY

Google Search Data, July--September 2015, APAC

Mobile Search Volume Across Categories

Google Search Data, July--September 2015, APAC

Top Travel Videos in 2015

1

Air France - France is in the air

by Air France
2

Boeing Prepares the 787-9 Dreamliner for the 2015 Paris Air Show

by Boeing
3

Turkish Airlines Fly Africa! (Official full length version)

by Turkish Airlines
4

LEGOLAND HOTEL Grand Opening in Florida + DRAGON SCARE CAM!

by FUNnel Vision
5

Disneyland 60th Anniversary - Forever Young | Disneyland Resort

by Disneyland
6

Trek the mountains of Khumbu, Nepal in Google Maps

by Google Maps
7

Sandals Resorts "What's a Vacation" Commercial

by SandalsResorts
8

Turkish Airlines #FortuneTraveller Showreel - Worldwide YouTuber Collaboration

by Turkish Airlines
9

The Power of Travel is in Your Hands With Marriott's Mobile App

by Marriott Hotels
10

Experience Travel With Marriott Hotels - Travel Brilliantly

by Marriott Hotels

Want to dive deeper into the data? Please contact your Google team.