Data Tool

APAC Travel Dashboard – A Look Back at Recent Trends

Wherever travelers go, they're online. Whether planning a trip, navigating a new city, or sharing vacation memories, they turn to the web, using whatever device is at hand. This has completely reshaped the path to purchase, creating many moments of intent. The Google data in this dashboard, updated each quarter, provides a glimpse into these moments. Discover trends across the air and hotel categories so you can plan for the season ahead.

APAC Travel Dashboard

Select View:

Where are people traveling to?

People from
are searching flights to:

Bubble size represents relative volume. Google Search Data, October--June 2016, APAC, top ten destination countries by volume.
China has been excluded from the analysis above as the data for the period considered was not representative of market demand.

Where are people traveling from?

People visiting
are searching flights from:

Bubble size represents relative volume. Google Search Data, October--June 2016, APAC, top ten origin countries by volume.
China has been excluded from the analysis above as the data for the period considered was not representative of market demand.

The most popular air itinerary in APAC was Sydney to Melbourne, up 2% YoY.

most popular itinerary

Top 5 Itineraries (by city of origin and air destination)

Index
Queries
% Change
YoY

Google Search Data, April--June 2016, APAC-origin and destination cities only.

Top 10 Air Brands in Search

Index
Queries
% Change
YoY

Source: Google Search Data, April--June 2016, APAC, queries containing a brand signal.

Top 10 Travel-Related Questions

Index
Queries
% Change
YoY

Google Search Data, April--June 2016, APAC

Mobile Search Volume Across Categories

Google Search Data, April--June 2016, APAC

Want to dive deeper into the data? Please contact your Google team.