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Building Brand Love with YouTube

Why should brands create online video content? And more importantly, how can they win the hearts of audiences through YouTube? Get inspired by other brands' successes, check out our research and playbooks, and keep coming back for new insights into earning that consumer love.

  • Interview

    Building Bar-B-Q Plaza’s Brand With Online Video in Thailand

    Bar-B-Q Plaza’s Deputy Chief Executive, Bunyanuch Boonbumrungsup, talks about how a small regional brand has won a big place in consumers’ hearts.

  • Article

    Video in Southeast Asia: the Shift to Mobile and What It Means for Marketers

    Before the smartphone, people in Southeast Asia (SEA) used to gather around the TV at predictable moments. Along came mobile and now people have access to video whenever and wherever they want. Here, we’ll take you through four key mobile video trends in Southeast Asia and what they mean for your brand.

  • Article

    Winning People’s Attention From the Start: Balancing Branding and Storytelling

    Marketers encounter a myriad of questions in the process of creating engaging, compelling video content. We partnered with Philippines’ telco giant Smart Communications to analyze how branding in the first five seconds would impact users’ behavior and product awareness.

  • Success Story

    Hong Leong Islamic Bank uses YouTube to reach Malay audiences in Malaysia

    To build awareness amongst Malaysia's Muslim community, Hong Leong Islamic Bank Berhad (HLISB) took a YouTube-first approach and produced a video in centered around the Malay culture of giving dowry. The first campaign they created was a six-minute video called “Amin eh Mano”, published in November last year.

  • Article

    Evolving the Creative Brief for More Compelling Video Content

    Just about everything in marketing has changed in the last ten years. But the creative brief has stayed the same. Is it due for an upgrade? Nic Burrows, Google’s head of strategy at ZOO APAC, walks us through some ways marketers and agencies can improve on the traditional creative brief structure, even providing a suggested template.

  • Success Story

    How McDonald's Turned Social Conversations into Stories

    To launch the new product Chicken Fillet ala King, McDonald’s Philippines used social listening to see which trends they can ride on in order to drive massive awareness quickly. It turned out that fans of budding #AlDub love team wanted the couple to have a date in McDonalds. McDonalds then made it happen, to the delight of fans.

  • Collection

    YouTube Playbook for Brands

    Discover best practices and strategies to build your YouTube audience.

  • Article

    How Brands Are Seizing the Online Video Opportunity

    Online video is shaping the future of content marketing. The platform provides near-infinite reach and allows numerous creative opportunities for brands looking to target and engage specific audiences. Here, top industry professionals speak on ways to take advantage of the benefits of online video.

  • Article

    From Selling to Storytelling: Moving Brand Metrics With Digital Video Content

    More and more, marketers are seeing the potential of branded video content for building brands. Two new studies show that producing videos that aim to tell stories first and sell second can help brands gain a loyal, engaged audience.

  • Article

    A Year in Review: The 2015 Asia-Pacific YouTube Ads Leaderboard

    Google’s 2015 YouTube Asia-Pacific Ads Leaderboard is a definitive list of the ads that resonated the most with audiences across the region this year. These 10 videos were watched for an amazing total of more than 3.5M hours (that's 400 years!) and half of that watchtime happened on mobile.

  • Success Story

    Kellogg’s Gets Indians Crunching On Corn Flakes

    Kellogg’s created 100 different sitcom episodes starring the Gupta Jee Ki Family. Each episode featured a different recipe that had Corn Flakes as a key ingredient. By giving Indian consumers more ways to enjoy their Corn Flakes, Kellogg’s achieved a 20% uplift in sales.

  • Article

    The First 5 Seconds: Creating YouTube Ads That Break Through in a Skippable World

    Five, four, three, two, one. What keeps people watching after the first five seconds? What can science tell us about the art of video advertising? We took a peek behind the data curtain to see which creative choices capture audiences' attention.

  • Ads Leaderboard

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  • Interview

    YouTube Ads: What the Shift From TV to Digital Video Means for Creatives

    Great YouTube ads are born from great creative ideas. But how does the shift to digital video change the creative process? Google's head of agency sales, Tara Walpert Levy, shares insights from a conversation between Sal Masekela and creatives David Droga and Emily Anderson.

  • Article

    Asia’s Web Video Juggernaut, Brought to You by Smartphones

    Online videos have become a medium of choice for many in the Asia Pacific region. This is both powerful and pertinent—and something marketers need to keep in mind as they reach out to the audience. In this 2nd installment of our three part series on the Consumer Barometer, let’s take a look at video consumption across Asia.

  • Success Story

    Dabur Becomes the Digital Lighthouse for Indian Brands

    Dabur, one of India's most emblematic and traditional brands, embraced long format digital advertising with their 'Brave and Beautiful' campaign. The result? They connected with audiences like they never have before. We go behind the scenes with Krishan Kumar Chutani, Executive Director of Marketing, Praveen Jaipuriar, Head of Marketing Personal Care, and Archan Banerjee, Digital Marketing Head, to uncover the reasons for the campaign's incredible success.

  • Success Story

    Krungsri Auto: YouTube Unlocks New Possibilities, Reaches Directly Into Consumers’ Hearts

    Thai-based Krungsri Auto turned to YouTube and TrueView for its “Soulmate” ad campaign, with the aim of connecting emotionally with its wider audience. See how the sentimental, heart-warming video earned this automotive finance company millions of quality views within a few short days.

  • Success Story

    How Maggi Engaged Its Target Audience Over the Common Passion of Cooking and Generated 30 Years of Watch Time

    With such high viewership in the Middle East and North African region, (Saudi Arabia ranks first globally), YouTube was the perfect platform for Maggi Diaries to showcase how its brand goes beyond the kitchen while providing a source of culinary inspiration for Arab women seeking to know more, do more, and give more to their families. Through the story of four women traveling across the Middle East looking for new discoveries to inspire everyday cooking, the campaign utilized long-form video content and storytelling to connect and engage with the Maggi target audience at a deeper level. Viewers were able to follow the women on their journey, download recipes, and access video content through a unique custom gadget on the Maggi Arabia YouTube channel.

  • Success Story

    With Thailand’s First YouTube Masthead Live-Stream, Rexona Men Breaks World Records

    To build brand awareness, deodorant brand Rexona Men live-streamed slackliner Andy Lewis’ world record-breaking event via YouTube Masthead—a first in Thailand. Subsequently releasing a series of videos supported by YouTube in-stream and in-display ads, the campaign earned 5 million views.

  • Success Story

    How Closeup Dared 6.5M Viewers to Get Closer for Valentine's Day

    To engage with youths around Valentine's Day, Unilever toothpaste brand Closeup and its agencies joined Google for an ideation workshop. The result? Dating Roulette. Collaborating with YouTube creators and key opinion leaders on a series of YouTube videos, Closeup drove engagement across five markets, earning over 6.5M views.

  • Article

    YouTube at 10: A Decade of Videos Chosen by You

    In honor of YouTube’s tenth birthday, we wanted to take a moment to reflect on how video has changed over the past ten years, what marketers can learn from the most successful creators and brands, and what the next ten years may hold.

  • Collection

    Content Marketing on YouTube: Behind the Scenes

    Hear from the brands that are making breakthrough content on YouTube and get the inside scoop on how to plan, produce, and launch successful content strategies.

  • Success Story

    Hong Leong Islamic Bank uses YouTube to reach Malay audiences in Malaysia

    To build awareness amongst Malaysia's Muslim community, Hong Leong Islamic Bank Berhad (HLISB) took a YouTube-first approach and produced a video in centered around the Malay culture of giving dowry. The first campaign they created was a six-minute video called “Amin eh Mano”, published in November last year.

  • Article

    Ads Worth Choosing: Reflecting on the Past 5 Years

    Five years ago we had an idea. What if brands advertised by invitation? Instead of focusing on what happens when people tune out, what if brands focused on what happens when people tune in? We launched an experiment giving users a choice: TrueView. Today, it's our most successful ad format.

  • Success Story

    The Science Behind SciShow's YouTube Success

    If you've got science-related questions, SciShow likely has the answers. With 2M total subscribers and 3.1M minutes of watchtime per month, SciShow has become one of YouTube's premier education channels. But what is the science behind its success? In the case study below, we examine the channel's key strategies, including engaging audiences with host Hank Green's unique vlog-style format, creating content around trending topics and inviting guest stars and experts to cohost.

  • Success Story

    How ChuChu TV Became One of APAC’s Most-Watched YouTube Channels

    In less than 24 months since the launch of its YouTube channel, India’s ChuChu TV has amassed close to 2B views and 2M subscriptions. Its unique take on content, coupled with specific optimization and engagement techniques, have positioned it as the top children’s entertainment channel in Asia-Pacific.