This month, two Korean brands, Supercell (#1 & 5) and Lotte Chilsung (#6,7 & 9) saw great success with two quite different styles of ads. Supercell teases their audience with engaging content from their game. While Lotte Chilsung — with an amazing trio of ads — created a series of ads for each of variant of their product, with a catchy tune as a common thread tying things together. The lesson from the brands in the list is authenticity; stay true to your voice and values to engage your audience.
"Kyuki Diwali Sirf Ek Tyohaar Nahi Hai" Ft. Piyush Mishra | Panasonic Smart Phones
ลอง – ทอม อิศรา x Kiehl’s Thailand (Official MV)
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What is the YouTube Ads Leaderboard?
The YouTube Ads Leaderboard showcases the most creative ads that people choose to watch each month. Ads are determined by an algorithm that factors in paid views, organic views and audience retention (how much of a video people watched).